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Personalization doesn’t have to be painful

Building scalable strategies around user personas

Ecommerce professionals love the idea of personalization, but realizing the dream can be tough. With so many experience types on offer, which presents the best use of your time and resource? Furthermore, which strategies can be automated to scale your efforts?

At this breakfast event, we’ll shine the light on how to deliver highly effective persuasive personalization techniques, helping you understand how to pair the right tactics with the right segments. You’ll leave the morning with plenty of ideas as well as an exclusive research guide to inspire your thinking moving forwards.

Copyright 2017 Qubit

The Low Down

Wednesday May 24th, 2017
Soho House Screening Room, NY
8.30 - 11.00am

Sumptuous Breakfast

3 Speakers

Exclusive Research

The Agenda

8.30am | Breakfast served
Networking optional


9.00am | Welcome
Simon Dean, SVP Customer Experience, Qubit

9.10am | “Shortcutting the path to purchase” research launch
Annie Hooper and Izzy Murray, Strategy Consultants, Qubit

9.35am | Personalization with style
Marianna Satanas, Vice President of eCommerce, Alice + Olivia

10.00am | Steering the behemoth
Steve Woundy, former Director, Global Analytics, Engineering & Data Science, Staples

Research Takeaway

Shortcutting the path to purchase
Combining heuristics with segmentation to personalize with maximum efficiency

A key weapon in the mind’s efficiency arsenal are heuristics: cognitive short-cuts we make use of every day. These intuitive mental algorithms help us generate approximate answers to problems which we as professionals can leverage in the pursuit of the ideal digital experience. This guide covers five starter segments and explains how to get most out of heuristics for each behavioral type.

Venue

Soho House New York
Private screening room
29-35 9th Ave, New York, NY 10014

Book Your Breakfast Now

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